Marketing teams reviewing drafts before publication
Input
One draft, plus the sources it cites
Output
One consolidated review with items to act on
Final call
An editor. Always.
Sample review
A draft goes in. One review comes out.
Illustrative sample using a synthetic draft. No client drafts or identifying metadata appear
on this site.
Source draft · excerptblog post, 640 words
Why every marketing team needs an AI content strategy in 2026
Studies show that most marketing teams are already using AI daily, and the ones that aren't are falling behind fast. Acme Platform helps you guarantee better engagement across every channel.
In this post we'll walk through the three things you need to do this quarter. Let's dive in!
Sample input. Deliberately weak marketing copy, written as a test case. Not Technical Humanist’s writing and not a client document.
Consolidated review3 items need an editor's decision
Source support
“Studies show that most marketing teams are already using AI daily” has no source in the draft or the source list. Add a citation or remove the claim.
Publication
“Guarantee better engagement” is an outcome promise. The publication checklist flags guarantees for legal review.
Brand voice
“Let’s dive in!” and “falling behind fast” read as hype. The voice guide asks for calm and specific. Suggested: name the three things in the opening line.
Passed
Reading level, headline length, and required disclosure are within guidelines.
Editor's decision:PublishEditSend back
How it works
Four steps, one of them human.
Each reviewer checks one thing. A coordinator merges what they find. An editor decides.
1
Intake
The draft and its cited sources are loaded. Nothing else is fetched.
→
2
Three reviews in parallel
Brand voice, source support, and publication readiness, each checked separately against its own guideline.
→
3
Consolidate
Findings are merged into one review, ordered by what blocks publication. Duplicates collapse; conflicts are kept visible.
→
4
Editor decides
A person reads the review and chooses publish, edit, or send back. The system never publishes.
Who checks what
Three reviewers, by function.
Each reviewer sees the same draft and a different guideline. None of them sees the others'
findings.
What each reviewer checks
Reviewer
Responsibility
What triggers a flag
Brand voice
Compares tone, vocabulary, and sentence pattern against the team's written voice guide. Suggests a rewrite for each flagged passage.
A passage uses a term or pattern the guide names as avoid, or misses one it names as required.
Source support
Finds each factual claim and looks for it in the sources supplied with the draft. Reports what it found, what it didn't, and where.
A claim with a number, comparison, or attribution has no matching passage in the supplied sources.
Publication
Runs the team's pre-publish checklist: required disclosures, outcome promises, competitor naming, reading level, headline and meta length.
Any checklist item fails. Guarantees and legal-sensitive phrasing are always routed to review.
Brand voice
ResponsibilityCompares tone, vocabulary, and sentence pattern against the team's written voice guide. Suggests a rewrite for each flagged passage.
What triggers a flagA passage uses a term or pattern the guide names as avoid, or misses one it names as required.
Source support
ResponsibilityFinds each factual claim and looks for it in the sources supplied with the draft. Reports what it found, what it didn't, and where.
What triggers a flagA claim with a number, comparison, or attribution has no matching passage in the supplied sources.
Publication
ResponsibilityRuns the team's pre-publish checklist: required disclosures, outcome promises, competitor naming, reading level, headline and meta length.
What triggers a flagAny checklist item fails. Guarantees and legal-sensitive phrasing are always routed to review.
Triggers are stated in observable terms. A reviewer's own confidence in its answer is not used as a trust signal and does not decide whether something reaches the editor.
When reviewers disagree
Conflicts stay visible.
The brand voice reviewer may suggest a rewrite that the source support reviewer can't verify. The consolidation step doesn't pick a winner. It shows both findings side by side, labels the conflict, and moves it to the top of the review.
Resolving a conflict is an editorial judgment, so it goes to the editor with the evidence attached.
The checkpoint
A person publishes. The system can't.
Every review ends in the same three choices for the editor: publish, edit, or send back. There is no path from review to publication that skips that screen.
The editor also sees what passed, not only what was flagged, so a clean review is a real signal rather than an empty one.
Limits
What it doesn't do.
Stated so you can judge whether it fits your review process.
It's only as good as the guidelines.
A vague voice guide produces vague flags. Teams usually tighten their written guidelines in the first weeks of use.
It reviews text.
Images, video, layout, and links are outside the review. The publication checklist can note that they exist, not whether they're right.
It can miss things.
A clean review lowers the odds of a problem; it doesn't remove them. The editor's read is still the last check, which is why it's built in.
Want one of your own?
This started as a mapped workflow.
The reviewers, the consolidation rules, and the editor's checkpoint were all decided on paper first. That's the Design Sprint. The Build turns an approved design into a running system.